It's been obvious for some time that Twitter sees television as a major way in which it can participate in, drive, and profit from the broader cultural conversation. It's about to become an even more useful tool, thanks to a number of new partners signing up for Twitter and Comcast's See It platform.
Announced earlier this year, See It essentially lets you use Twitter conversations to record or turn on television shows. If NBC's The Voice tweets, for example, users will be presented with a "See It" button immediately below the tweet. Clicking that will forward them to their web browser, where they'll have the ability to record the episode, set a reminder for when it's coming on, watch the program on their mobile device, or flip their cable box to the channel in question. It's a way of taking a little friction out of the process, turning Twitter into an ad-hoc remote control in the process. Read more Tweet
Two decades ago, ad agencies unbundled their media departments. Two weeks ago, the creative and media arms of Havas moved into the same building in Singapore, as part of a push to become “the most integrated of all the communications groups”.
Mumbrella’s Asia editor Robin Hicks paid a visit to the nearly refurbished ‘Havas Village’ on Robinson Road to ask Havas Worldwide Southeast Asia boss Naomi Troni and Havas Media Singapore and Malaysia CEO Melvin Lim how the move is working out.
Just because you’re now physically closer together, does this really mean that you have a more integrated offering? Naomi Troni: Yes, it does. I used to come in to catch up with Melvin maybe once every three weeks. Now that he’s next door, if I have a question to ask, Read more Tweet
Viber is launching a new feature called Viber Out to its entire user base.
See, Viber Out lets Viber users make calls to people who don’t have the Viber app, effectively mimicking a Skype Out feature by charging a low per-minute rate to mobile or landline numbers. According to Viber, the prices are generally lower than Skype.
About a month ago, Viber prematurely launched Viber Out to help Typhoon Haiyan victims in the Philippines connect with their loved ones. To use Viber Out, just visit the “More” tab, and choose Viber Out. From there, you’ll be able to purchase Viber Out credit. No update is necessary to access the new feature. Viber Out is available across iOS, Android and Desktop, with a Windows Phone version coming soon. Additionally, Viber is including even more stickers to the revenue-generating Sticker Market, launched about a month ago. Read more Tweet
Moz announced a new MozCast feature named Google SERP Feature Graph.
In short, this feature does two things:
(1) It shows you how often a specific feature is found being used in the Google search results.
(2) It lets you see search results that should show those features on the live Google search results page.
The first case is the percentage number shown in the chart shows how often the feature is shown in the search results. So for example, “AdWords (Top)” in the graph above shows that 77.9% of the queries tracked by MozCast displayed ads at the top the last time it checked them. Of course, this is based on the queries Moz is feeding Google and this is taking out all the personalized elements.
The second is more interesting where you can replicate the interfaces, in many cases, by filtering the features you want to see on Google and then clicking on example queries listed. Read more Tweet
Users of song-finding application Shazam search for music millions of times a day and the company is using this information to predict next year's likely movers-and-shakers.
There's a growing battle for the so-called 'second-screen' market. Apps and social networks are vying for attention on mobile phones and tablets while users watch the television. Indeed, research in August by broadcasting regulator Ofcom showed that while adults are spending more time in their living rooms watching television, 53% of individuals simultaneously use another device. The BBC even plastered one of their latest Doctor Who trailers with hashtags, an ingenious marketing ploy to get viewers to tweet about the upcoming show. But one of the more intriguing parts of this cultural phenomenon is that, beyond individuals sending out information to their social media profiles, there is a huge group actively looking to receive information – and organisations are using predictive analysis to forecast upcoming trends. Read more Tweet
Google has announced that its two new data centers in Asia — based in Taiwan and Singapore — are now online.
Following yesterday’s news that the company has scrapped plans for a third data center in Hong Kong, Google says it is doubling its budget for the Taiwan-based site, which will now see its total investment reach $600 million.
The data centers were developed because “the growth in Asia’s Internet has been amazing. Read more Tweet
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